Blackwater is now "Xe"; There, That's all Fixed Then!

(the AP, via various sources), Blackwater, the great private army, is now ... "Xe":

Blackwater Worldwide is abandoning the
tarnished brand name that has defined the beleaguered company since its
founding more than a decade ago.

Blackwater officials said
Friday its family of two dozen business will now operate under the name
Xe, pronounced like the letter "z."

The decision comes as part
of an ongoing rebranding effort that grew more urgent following a
September 2007 shooting in Iraq that left at least a dozen civilians
dead.

Well, Mom always said if anything'll tarnish a brand name, it's the wanton killing of people.

Oh, the training centers haven't gone away though. They're now called the U.S. Training Centers. And the logo hasn't changed. So, hey, good times.